Hey, Jaimee Maree here from thefitnessentourage.com and today I want to take a look at one of the main reasons why fitness professionals struggle to market themselves online. I’m going to show you how you can overcome it, and how embracing this one challenge can help you to stand out from your competitors and get more clients. I spoke to people in my membership program about this the other day so I wanted to share this with you too.
There can often be a lot of different reasons why people aren’t marketing themselves online. And when I generally ask them why they’re not doing it, I usually hear one of three things. I don’t have the time, I don’t have the money or I don’t have the knowledge. Often this is partly true. But If I dig a little bit deeper, 9 times out of 10 they’ll say, the real reason why they’re not doing it, is because they’re afraid of putting themselves out there online.
I got a message just recently from a someone who was looking for help in growing her fitness business and the one thing that was holding her back was her mindset and her fear of failure. She made it very clear that she knew what she wanted to achieve and had big dreams, but she didn’t have the knowledge and confidence she needed to get her there.
This is something I see day in, day out and I can tell you, I’ve been in the exact same position as you. When I was starting out, I had a mentor who told me, that if I believed that I could make a big impact in the lives of other fitness professionals then I had to stop the excuses and put myself front and centre behind my marketing message.
I never wanted to ‘put myself out there online’
Back in the day, I hated taking photos to market myself and the thought of putting myself on camera seriously kept me up at night and occasionally, I still get nervous about it. But putting myself out there and standing behind what I believe in, allows me to connect and work with incredible health and fitness professionals, like you, every day. I truly believe I got to where I am today because I put myself out there and I stopped letting all the BS excuses get in my way.
Now I’ve got photos and videos all over the web. My face pops up in people’s news feeds, I create blogs, I create videos and I firmly stand behind my marketing message. Does this mean I’m putting myself out there with the chance of being rejected? Of course it does. But for the one person that ignores my message, there’s another person who will reach out to me for help. And I know that if I can connect with just one new person every day, and help them realise their potential and grow their fitness business, then my job is done.
If you can help others, then it’s your duty to put yourself out there
You’ve got to decide what scares you more? The fear of failure, or the fear of settling for a life that is less than the one you are capable of living. I love that quote by Nelson Mandela. Truth is, there really is no such thing as failure, only feedback, so no matter what you do, learn from the experience, pivot and try something new. This is what will separate you from your competitors and attract more clients to your fitness business.
If you need help doing anything online then make sure you checkout our membership area and let me support you. We’ve got training modules on a lot of different online topics and we’re always updating it with new modules tailored to your needs. You’ll get access to our members only private group where I’ll help you directly to help you to market yourself online.
Here’s my challenge to you, write a list of 3 things you’ve been putting off doing to market yourself online because you’ve let fear hold you back. If it’s time to get a website up and running, then add that to the list and put it into action. If you want to start creating videos then add that to the list. Facebook ads? Put that on the list too.
So make sure you write the list of 3 things you’re going to do to put yourself out there online and take action on it and don’t forget to click the link below now and join me in the members area.