Do you ever wish you had a step-by-step guide that told you exactly what to do to create a successful online fitness program?
Yes?
Awesome.
I’m about to give it to you.
But first, there’s a few things I need you to know, so you’re aware of how powerful what I’m about to teach you is…
After 8 years (yes, seriously) of running my online business, there’s a thing or two I’ve learnt along the way about creating success online…
And it basically all comes down to knowing the RIGHT things to focus on, at the right time, and staying away from all the shiny objects and the $#!7 (there I said it) that people are trying to sell to you…
For example…
“Start Blogging, create videos, run Facebook ads, give away free trials, build a website, create funnels, post on Insta (INSERT 20 other things you have to do to be successful online)…”
Now, don’t get me wrong.
All of these things are GREAT… I do all of those things…
BUT if you do them in the wrong damn order (before you’re ready) and get distracted by the wrong tasks, AND don’t get your foundations setup the right way…
Then you’re likely to never succeed in creating your own online business
(I know that might seem harsh but it’s said with love, because it’s true).
How do I know this?
Because it almost happened to me.
When I started out online (way back in 2010)
I didn’t have any kind of roadmap.
There was no step-by-step guide.
There was no “shortcuts to success”…
I had to learn EVERYTHING the hard way through a heck of a lot of trial and error…
The past 8 years I’ve been on my entrepreneurial journey and boy has it been one hell of a ride.
I’m now “lucky” enough now that I’ve been able to help gyms and fitness professionals with 6,7 and even 8 figure fitness businesses from my laptop on the other side of the world…
And I’m lucky to coach health and fitness professionals who have always dreamed of creating their online program, to turn their dreams into reality.
But you know what?
It wasn’t always like that.
Throughout my entrepreneurial journey I went through a lot of tough times.
I didn’t sleep…
I didn’t eat (I know, stupid!!)…
I lost my social life…
I let my own health and fitness slide…
I wasted a heck of a lot of time and money…
I hit rock bottom several times.
I burnt myself out (a lot!!) but every single time I got back up, dusted myself off and moved forward.
Fast forward several years and I’m “lucky” enough to have created a thriving online business where I get to do what I love…
Every. Single. Day.
I’ve lived (and run my online business) in Thailand, Malaysia, Vietnam, Cambodia and almost got kicked out of China (long story!)
Next stop, Europe here I come!
I determine my own hours.
I don’t work early mornings and late nights…
I don’t ask anyone for “time off”.
I book holidays when I damn well feel like it.
Why am I telling you all of this?
It’s not to show off I promise.
I’m telling you because I want you to experience the freedom of running your own online business like I have, and I want to help you avoid all the trial and error I had to go through…
So I’ve literally spent the past 12 months putting together a complete roadmap for you…
And I’m giving it away for free!
This roadmap is designed to keep you focused, on track and helping you to know you’re on the right track, by focusing on the RIGHT things.
I don’t want you to just glance over this for 2 minutes and then go back onto Facebook or Insta or start watching cat videos…
Without realizing just how powerful this roadmap can be when you follow it.
I’m about to lay it out for you, from start to finish, what you need to do to create a successful online program…
And I’m not going to sugarcoat it.
Creating an online business takes work.
But, as the saying goes…
If success was easy, every one would doing it.
If you’ve ever wanted to create an online program so you can
* Travel,
* Train people around the world
* Have time freedom
* Spend more time with friends and family
* Create the life you really want to create
* Live up to your full potential…
Do yourself a favour.
Go grab a cup of tea, a coffee, some water (nothing alcoholic thank you very much 😉 ) and grab a pen and paper and start taking some notes.
I want to help you achieve the same for you and your online business, as I have in mine.
So here goes…
This training is going to be SUPER valuable for you, if you’ve ever caught yourself saying any of the following,
- “I don’t know where to start”,
- “There are so many other online fitness programs and so much competition, I don’t know how to compete or stand out from the crowd”
- “I really need a step by step guide of what to do”
- “I don’t know how to generate leads and actually sell my online program,”
- “I feel overwhelmed with all the tech side of things”
- “I have so much more experience and knowledge than Sally* (insert name to replace Sally), but she’s killing it online”
- “If I see one more Insta famous unqualified person dishing out health and fitness advice I’m going to…”
- “I don’t know how to make everything work together”
- “I don’t know how to turn social media followers into clients”
- “Where the eff do I start?”
That last one was pretty much the same as the first but with more expletives because it’s been driving you crazy…
Sound familiar?
If so…
This roadmap is about to change the game for you!
Let’s dive straight into it.
Stage 1: The Researching Stage
So stage number 1 is where the party begins and is all about researching (who would have guessed ;).
This is where we all start out.
It’s in this stage that you’ll be putting together a comprehensive plan of attack, of who it is you actually want to target and create your program for.
So you’re in the researching stage if you fit into any of the following categories;
- You have an idea for the program you want to create but you haven’t really started on it yet or haven’t made much progress
- You’re not sure where to start
- You’re trying to figure out exactly what it is you want to offer
- You’re doing everything online for the first time when it comes to offering a fitness program.
- You’re looking at your competition and comparing yourself to others
- You’re making little or no money online.
They’re generally some of the characteristics that make up someone who is at stage one and is in the researching stage.
However, there is one exception to this rule.
You may also be in this stage if you’ve created your online fitness program but you’re not seeing the results you want.
OR
You may be in this stage if you haven’t decided on a specific niche and you don’t know who your ideal client is that you want to target with your program and your marketing material.
Do yourself fitting into any of the above categories?
If so, you’ve probably experienced one (or more!) of the following;
- You feel stuck and overwhelmed with where to start and wish you had a step-by-step guide to make it happen.
- You may feel lonely because you’re working on something by yourself. Trying to talk about creating an online program and figuring out how to attract new clients with friends or family over a dinner conversation can be incredibly tough, so with limited people to help you, it can be incredibly lonely.
- You’re starting to realise you will have to wear multiple different hats while creating your own online fitness business.
- You may feel as though your friends and family don’t really understand what you’re trying to do.
- You have shiny object syndrome and you’re frequently distracted by everything people are telling you, you should be doing online.
- You second-guess yourself a lot
Can you relate to any of this?
If this applies to you in any way then I want to assure you that this is totally normal!
It’s all a part of the process…
… and I’m going to guide you through it step by step to help reduce the overwhelm and the challenges along the way.
Word of warning… (again, this is said with love!)
If you jump over this researching step EVERYTHING will unravel for you as you move forward.
So STOP.
Start Here.
Getting a firm understanding of this is the key to creating your program and marketing it online.
Now, although there can be a tonne of doubt and challenges that you feel when you’re at the start and in the researching stage…
Luckily, you’re probably also feeling (or will feel once you go through it),
- Super excited at the possibility of creating an online fitness program
- Proud of yourself that you’re finally taking steps and action towards achieving your dreams
- Inspired to learn and grow so that you can make this happen
- Confident in knowing who you want to train and know you can eliminate the people you don’t want to train
- Excited to figure out exactly how to differentiate yourself from competitors and stand out for the thousands of other programs out there
- Driven by the potential of what an online fitness program would mean to you (think: location independence, travel anywhere/anytime you want, training clients from around the world – exciting huh?).
So, what are the type of tasks you should be focusing on in the researching stage?
- Niche selection and deciding who you want to create your program for
- Getting clear on your dream clients and who will motivate you the most
- Market Research
- Competitor analysis
- Surveying your potential audience
And a few other important things…
Want to get a complete breakdown of what to focus on during this stage?
Download our FREE 6 Stages Comprehensive Guide which walks you through this step by step where I can break it all down for you in more detail (there’s only so much room on this page :p)
OR if you’re really serious about creating a successful online fitness program and want a coaching session directly with me, book your FREE coaching session here! (only available for a really limited time).
So how do you know that you’ve made it through and you’re ready to go from the research and into the planning stage?
Ideally you will have;
- Done your research and you understand the problems and challenges your ideal clients are having
- Analysed your competition, so you know what’s out there and what programs are selling in the market you’re interested in
- You will have surveyed your target market and got answers directly from the people that are most interested in what you have to offer
- And you will have created your ideal clients profile.
If you’ve got those items ticked off your list then you can hop, skip and jump on into…
Stage 2: The Planning Stage.
Oh yeah, now we’re getting serious and it’s time to get out the pen and paper and get all of your thoughts, plans and program down on paper!
You’re in the planning stage if;
- You’ve done your research and you understand the problems and challenges your ideal clients are having.
- You will have analysed your competition so you know what’s out there and what programs are selling in the market you’re interested in.
- You have surveyed your target market and got answers directly from the people that are most interested in what you have to offer.
- And you will have created your ideal clients profile.
Does this sound like where you’re at?
You know who you want to create your program for and you’re ready to start planning it out and writing it?
If so, you have likely experienced at least one of the following;
- You can feel overwhelmed at all of the things you need to think about to create your program and you’re not sure what to include
- You’re unsure about how to package your offering and actually train people online
- You may be comparing yourself to others in the industry. This could be other trainers online or in the media. You may even wonder how they are doing so well with less experience than you and this can be frustrating and a bit demoralizing.
- You may suffer from Perfection Paralysis. Wanting to make sure you’ve included everything in your plan and for it to be perfect before you move on.HOT TIP: Remember it’s not about making it perfect and things will change as you move through the creation aspect; it’s about getting it out there and learning as you go.
- You may also feel impatient that you’re spending a lot of time in the planning stage when you just want to get it out there, start creating your content and making some mula.
Any of this sound familiar?
Sounds lovely huh? :/
Luckily, this is also the stage where you will feel;
- Motivated and excited that you’re making serious progress because you’ve completely mapped out your online program.
- Empowered that you finally know what to include and how you’re going to get your clients amazing results.
- Confident that what you’ve planned is the perfect space for you and your online program so you can stand out from the crowd
- Your thorough planning has allowed you to identify the GAP, which will help you sell a lot of people into your online program.
- Feel insanely validated that you’ve got a program that people will want to sign up to.
Sound familiar or something you want to achieve?
Here is a glimpse of the tasks you should be focusing on in this stage…
- Identify and learn how to “bridge the gap” for where your clients are right now, to where they want to be
- Create a Roadmap for your clients to follow that will get them results
- Create a plan that allows you to position your program and separate yourself from everyone else.
- Create your program outline, structure and what you want to call it
- Decide what content you’re going to include
And that’s not all 😉 If you want a bigger and more detailed look at the tasks you should focus on in the planning stage…
Click this pretty looking link and I’ll step you through this in even more detail in a free guide I created which will show you the rest, or book in a coaching session with me for free right HERE.
Alrighty… Now that you know what you need to do in the planning stage…
How do you know that you’re ready to move onto the next stage?
Here’s how…
- You’ve put together a roadmap and milestones of how you want clients to move through your program to help them get them incredible results.
- You’ve decided which content you want to include (THINK: Videos, audio files, PDF documents or screen recordings).
- You have an idea about what you’re going to include in your resource guides and the bonuses of your program.
- You will have spent time brainstorming the ideas for the name of your program and how you want to deliver it online.
Once you’ve been able to hit those tasks, you’ll be ready to dance your way through to stage number 3.
STOP! 🙂
It’s Now Time to Choose Which Direction You Want to Go to Launch Your Online Program.
OPTION 1: Create Your Online Program BEFORE You Launch!
OPTION 2: Create Your Online Program AFTER You Launch and Sell it in Advance 😉
Sounds kinda nifty huh?
Want more info on how to do this? I lay it all out for you and the pros and cons of both options in my comprehensive guide, which you can get for FREE right here (You’re welcome!) If you want me to walk you through it personally and tailor this to you specifically, click here and book a spot in my calendar for a coaching session (HINT: it’s free!)
If you choose option 1, then please proceed to stage 3!
If you choose option 2, then please proceed to stage 5!
Stage 3: The Creating Stage!
So how do you know that you’re ready to move into the creating stage;
- You’ve put together a roadmap and milestones of how you want clients to move through your program to help them get the best results.
- You’ve decided which modes of delivery you want to use for your program; i.e. Videos, audio files, PDF documents or screen recordings.
- You have an idea about what kind of content you’re going to include in your resource guides and the bonuses of your program.
- You will have spent time brainstorming the ideas for the name of your program
- You know how you want to deliver your online program – via email or via an online portal.
Is this where you’re up to?
If so, you’ve likely experienced at least one of the following emotions;
- You can feel overwhelmed at all of the content you need to write and create for your online program
- Sometimes you can feel like a bit of a fraud and suffer from imposter syndrome when you’re trying to create content that will get results.
- You feel like it’s taking a lot of time to get anything done.
- You’re worried you may not have included everything you wanted to include and you’re concerned it might not get your clients results.
- You can suffer from perfection paralysis, wanting everything to be perfect as you create it.
The point of bringing this up is not to overwhelm you or make you nervous about creating your online program…
Quite the opposite.
The point is to raise it upfront because it’s likely something you have experienced or may experience along the way while you’re going through this stage
And I want you to know…
That this is all completely normal and everything you’re feeling and experiencing is a normal part of the process.
If you need help, that’s what I’m here for.
I’ve worked with so many fitness professionals over the years and I want to help you reach your goals, so don’t be afraid to reach out and let us know if you get stuck along the way.
The best thing about this stage though, is it’s going to mean you feel some other incredible emotions as well…
During this stage you will feel;
- Excited to have a program written and ready to turn into a final product
- Accomplished that you’ve finally hit a huge milestone that will take you so much closer to your goals and dreams of having an online business
- Confident that what you’ve created will get your clients results
- Unstoppable, knowing you’ve been able to get your “genius zone” down on paper, which will position you as an expert and stand out from the crowd.
Here are the tasks you should be focusing on during this stage.
- Bring your high value roadmap (that you created in stage 2) to life
- Focus on what content to include in your online program to get results
- Write the content for your program
- Scripts are written
- Have everything mapped out including your pre-training content, warm up guides, exercise library ready to go for the next stage
Want a full breakdown of what to do in the creation stage?
Click here to sign up to my 58 page guide for FREE while it’s still available… I’ll break it all down for you, step by step.
Before moving on you’ll want to make sure;
- You have your programs written and all of the content created and ready to turn it into a final product. For example. It’s almost ready to start creating your PDFs, audio or video content.
- You have a plan of attack for what video content and exercise videos you want to record in the next stage.
- You will have any scripts written for any videos you want to create
If you’ve ticked those things off the list then you can move on into the Building Stage…
Stage 4 – The Building Stage
So how do you know if you’re in the building stage? (Otherwise known as the tech stage)
Well, you’re in this stage if;
- You are ready to start creating your online platform that you will be delivering your online program.
- You have your programs written and all of the content created and ready to turn it into a final product.
- You have a plan of attack for what content and exercise videos you want to record in this stage.
- You will have any scripts written for any videos you want to create
Does any of that sound familiar to you?
If so, you’ve probably experienced a few of the following
- You can feel overwhelmed with all of the things you need to do to reach your end goal.
- The tech challenges can drive you crazy and sometimes you can feel like it’s all too hard and you can feel frustrated that things aren’t happening faster for you. (Ever feel like you want to throw your computer out the window?)
- You can go days, weeks and months where you feel like you’re going backwards and not moving forward fast enough.
- You may suffer from Perfection Paralysis. This will pop up the entire way through the program. Wanting to make sure everything you create is perfect before you put it out there for the world to see.Remember that it’s not about making it perfect and things will change even once you start getting new clients; it’s about getting it out there and learning as you go.
- You may also feel nervous about putting yourself out there. Whether you feel camera shy or don’t like listening back to the sound of your own voice – I can tell you this is completely normal. I’ve experienced this, as have many others that I’ve helped when they’re putting themselves out there onlineBut luckily…
- It’s also a time where you can get really excited that you’re finally creating your own online program.
A lot of people who have the dream of creating their own online fitness program, never get this far.
Often, when people go it alone, they never make it passed the planning stage.
So you should be really proud of yourself and what you’ve achieved so far.
Although there may be some challenges you experience, there’s also going to be some amazing things that come out of all the hard work you’re putting in and the progress you’re making with creating your own online program…
- You’re likely to feel really proud of yourself for how far you’ve come
- You’ll feel like you’re on a roll and you’re one step closer to your goals
- You will be learning so much about the power of having an online business and kicking serious butt!
And if you know you’re in this stage then here’s a bit of a sneak peek into a few tasks you should be focusing on during this stage:
- Decide what tech requirements you will need
- Record your welcome videos, training videos that will shape your program and how you interact with your audience.
- Create your program materials
- Build your online platform
- Setup a way to take payment online.
And that’s just a preview 😉
Want to know what else you need to be focusing on during this stage…
You know the drill…
Click here and download my free guide and I’ll tell you the rest! 😀
OR you can fast track everything and jump on a coaching session with me (for FREE!) and I’ll show you exactly what you need to do for where you’re at right now!
So how do you know when you can take things up a level and start making the mula?
Ohhhh yeah!!
In order to move on into the marketing stage,
You should have;
- Your program edited and recorded
- You will have a place online where your course lives and people can access it
- Be able to accept money online when people sign up to your online program and start making money online
- Have an automated system setup to engage with potential and new clients
Once you’ve ticked those bad boys off the list give yourself one damn big high five!
This is no easy feat and puts you in the perfect position to start selling!
Stage 5: The Marketing Stage
Awwwww yeah babeh!
This is where it’s happening and is by FAR my favourite stage.
Is it yours? 😉 This is my “genius zone” right here and where I thrive…
Why?
Because this is the part that makes the dream come true.
Whether you came here straight from stage 2, or you’ve just entered this stage from stage 4, this is where the magic happens…
It’s just downright exciting because it’s how you start getting people to sign up to your online program.
So how do you know you’re in the Marketing Stage.
This will depend on where you came from…
If you came from stage 2 then;
- You’ve put together a roadmap and milestones of how you want clients to move through your program to help them get them incredible results.
- You’ve decided which content you want to include (THINK: Videos, audio files, PDF documents or screen recordings).
- You have an idea about what you’re going to include in your resource guides and the bonuses of your program.
You will have spent time brainstorming the ideas for the name of your program and how you want to deliver it online. - You’re ready to start attracting leads to your online program
- You’re ready to sell first and create later 😉
Now if you want to know how to skip stage 3 and 4 and go straight into the selling stage, then click here and download the guide where I explain it in more detail.
If you came from stage 4 then;
- Your program is recorded and edited.
- You will have a place to host your course online and have a place where your course lives.
- You will have a way to contact people via email.
- You have the ability to accept online payments and start making money
- You’re ready to start attracting leads to your online program.
Do either of those sound like you?
If so, you’re likely to experience some, if not all, of the following!
- You may feel nervous about promoting yourself and your program. You’ve worked so hard towards this point, and the reality of actually putting yourself out there, can make you feel really nervous and perhaps even vulnerable.
- You’ll experience less self doubt
- You’re also likely to be getting more and more excited at the ability to scale and really grow your business with paid advertising.
- You’ll be developing strategies that allow you to attract leads and get new clients (while you sleep…)
- Although you may be feeling nervous, you will have new levels of confidence and less self doubt because you’ve actually made it happen and you’re starting to get new clients online!
- You’ll wake up and realise that you’ve actually created something that allows you to live the life you really want to live – high five to that!!
So what tasks should you be focusing on during this stage?
- Create a lead generation funnel that can bring you new leads every single day
- Create high value content for your audience to position yourself as an expert
- Start paid advertising (say it with me now… start paid advertising)
Plus, there’s a few additional things you can do too… 😉
Want to know what they are?
Click Here. You know what to do.
Or, Click Here and have a free coaching call with me and I’ll walk you through it. 😀
So how do you know that you’re ready to move onto the final delivery stage?
- You will have a solid plan of attack for attracting people towards your online program using content marketing and lead magnets.
- You will have created your online lead and sales funnel strategies including your launch sequence and sales pages.
- You will know which free and paid advertising platforms you are going to use and begun working on your campaigns.
If you’ve ticked off all of the above then it’s time to move onto the seriously fun stuff… The Delivery, Growth, Profit and Scaling stage.
If you’re at this stage then HUGE kudos to you! I want to say huge congratulations! #soproud
Stage 6 – Delivery, Growth, Profit and Scaling.
Woweeeee – you made it!!
You now have a legitimate online fitness business where you’re selling your online program and you can scale to 6, 7 or even 8 figures… if that’s what floats your boat!
You’re in the delivery, growth, profit and scaling stage if;
- You’re attracting leads and clients into your online program on a daily basis
- You’ve created your lead and sales funnel strategies including your launch sequence and sales pages
- You will know which free and paid advertising platforms you’re going to use and they’re working for you and bringing in clients consistently
- You’re working on your business rather than inside your business
- You may have hired a team member to help you with the growth of your business
This is an incredibly exciting time, you now have a product that’s hit the market and you’re ready to truly grow your online business.
Want this to happen in your online business and want to know what you can expect emotionally at this stage?
It’s different for everyone, so let me tell you, what I experienced…
- Immense gratitude for the lives I can now change with what I have to share
- A huge shift in drive to reach more people to achieve their goals and change their lives.
- At times, disbelief that I’ve created a life for myself where I’m location independent and can travel whenever and wherever I want
- A total shift in priorities
- Pure joy that I don’t feel like my day is “work” and I’m excited every day for the day ahead
- The excitement yet nervousness of creating something so much bigger than me and having a team to manage
- Freedom to work around my own schedule and dictate when and how much I “work”
Gives me tingles when I think about it.
If this sounds like you, and you’re ready to level it up even further then this is what you’ll be working on…
- High level marketing and automation strategies
- Systemising yourself out of your business
- Building a dream team to handle the day to day of your business
And…
If you want to find out, you’re going to have to work with us directly in our case study program 😉
Ohhhh, talk about a cliffhanger! 😉 Xx
We help fitness professionals every single day to work through EVERY stage from 1 to 6 and we help them do all the tech stuff too 😮
I know pretty awesome huh?
If you want my help to do all of the above in 90 days and have your online program up and running and able to attract leads and clients consistently…
Apply for our case study program.
Oh and if you haven’t yet signed up for my free 58 page guide that breaks this all down for you in more detail and gives you a complete step by step roadmap…
Are you crazy?
It’s FREE. You know what to do.
Get instant access right HERE.
Jaimee Maree xx
P.S Incase you haven’t booked in your free coaching session with me yet, you can do so now right here. This is only available for a really limited time so click here now to book your spot in my calendar.
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